Retail Gasoline Data Services

Kent collects data focused on sales and on the factors affecting sales performance. Through on-site visits conducted at 8000+ outlets in 302 markets across the country, (See Markets Surveyed) we compile accurate, objective, verifiable information and statistics on:

• Retail gasoline and diesel sales volume by
• brand
• location / site
• grade
• Facility outlet descriptions including
• type of service (full, self, split)
• operating hours
• pump facilities (types, numbers, grades, alternate fuel types, islands)
• promotions (specified, by type)
• Ancillary services and facilities including
• convenience stores
• car washes (by type)
• foodservices
• service bays
• other (lube, auto glass, etc.)
• Location description by
• GPS mapping coordinates (latitude, longitude)
• region, province, county, municipality, census tracts
• full address including street number and cross street, postal codes
• trade area (residential, commercial, industrial, shopping area, etc.)
• Retail pricing from day of survey to help assess grade differential.

What Reports are Available

Kent Marketing produces a wide range of information and reports relating to the retail sale of gasoline and diesel fuel in Canada including, but not limited to:

• Market Share reports (volume and share by brand)
• Outlet Listing reports (site detail by brand)
• Summarized data for Canada, province or region
• Outlet status reports (facility data by location)

All volume/sales reports are available by period, half-year, or year. We read and provide data on all our markets at least quarterly. A number of “major” markets are read bi-monthly and the Vancouver, Toronto, and Montreal markets are currently read monthly. See Markets Surveyed.

In addition, a range of customized reports on volume (such as throughput analysis, market efficiency, grade ratios) and facility data can be produced to suit a customer's specific needs or uses. Our extensive and flexible database enables us to produce history reports on volume trends over a period of years, or analyze volume by certain facility types. Reports are available in hard copy, on diskette / CD, or electronically, generally formatted to a customer's specifications.